Case studyFrom another field
From 54 Google clicks to 2,900, comparing the same dates a year apart
The business
Which business this is
A local business with a busy season and a quiet season, whose customers book online. We handle its Google search work. It is in a different field, not self-storage. We keep its name private, and both screenshots are cropped so the site cannot be identified. Self-storage is new for us, and this is the plainest before and after we have.
The starting point
Between 2022 and 2025 the site published 22 articles. Across August 2025 to February 2026, those 22 pages brought in 111 clicks from Google search.
The work
New articles started going up in February 2026 and kept going up every month. Each one was built around a search that people nearby were already typing, and its title named the place and the occasion. By October 20 there were about 170 of them. That many pages fit this business; a storage facility needs far fewer, as the last section explains.
The result
Compare August 1 to October 20 in each year: the article pages had 54 clicks in 2025 and 2,900 in 2026. Over March 1 to October 20, 2026, the same pages had 13,400 clicks and 1.11 million impressions.
The limits
A click is a visit from Google, not a customer, and we do not publish this business's bookings or revenue. Most of the April to early July peak came from holiday articles, which climb before the holiday and drop away after it. What happened for one business is not a prediction of what will happen for yours.
What it means for a storage facility
The page count would be much smaller: a page for each unit type and a page for each town you serve, every one approved by you before it goes up. The sequence stays the same: learn what people near you already search for, publish the page that answers that search, and watch Google's own data to see whether people find it.