GuidesSix, with sources
Guides for independent storage facilities
Written for owners and managers, with the exact category names, the rule cites, the published numbers and the thing to do in the next hour. Every guide lists its sources at the end, with links. Start with the first if you are new to this.
All guides
All guides
- October 22, 2026
10 minute readHow an independent storage facility competes with national brands on Google
What the publicly traded companies and national operators buy on the first page, what they cannot buy, what a one-day snapshot of 14 towns showed, and the order of work that gets an independent in front of them.
- October 22, 2026
11 minute readGoogle Business Profile for self-storage: the complete setup
The in-person rule and unstaffed facilities, the exact categories, office hours against gate hours, services, photos, the pin, duplicates, reviews, owners and managers.
- October 22, 2026
9 minute readUnit size guide pages: one page for each unit type renters search for
One page per unit type, what each carries, an interactive size guide, the climate-controlled and vehicle pages, and town pages that are not doorway pages.
- October 22, 2026
9 minute readStorage listing marketplaces and what they cost a facility
Unit price times a bid per move-in, the older percentage model, which renters a marketplace really brings, the stale-listing problem and the arithmetic for deciding.
- October 22, 2026
7 minute readPricing pages that match the gate: what a storage facility should publish
Street, web, move-in and in-place rates, the 2026 New York City and California rules, the publicly traded companies' own disclosures, and the seven things a pricing page carries.
- October 22, 2026
8 minute readThird-party management and your marketing: what an owner keeps
How large the programs are, what the manager takes over, what is public about the fee, what an owner gives up, and the middle path that keeps the name on the sign.
Missing one?
Tell us what you would read next.
These six cover the questions owners ask most. If there is a question you have asked twice and not found answered, email it to contact@selfstoragemarketingcompany.com. We would rather write the guide than guess.